- Location : INDIA
- Sector : Retail
- Client : SHOPPERS STOP
- Area : 3000 sq.ft.
- Status : COMPLETED
- Year :
Crossword stocks the widest range of Books – Movies- Music- Toys- Stationery- Magazines and CD ROM’s. SM+D were appointed as Branding and Design Consultant for the retail chain brand Crossword under shoppers stop .
With its large children’s section and its focus on making the store a friendly, safe, fun-filled place, Crossword attracts many families who normally don’t think of visiting bookstores.
Design exemplifies the ethos with a fresh injection of charm and innovation, constructing a contemporary childhood in the centre of an adult world, is what SM+D had achieved to make the shop adapt to the market demand.