• Location : INDIA
  • Sector : Retail
  • Client : SHOPPERS STOP
  • Area : 3000 sq.ft.
  • Status : COMPLETED
  • Year :

Crossword stocks the widest range of Books – Movies- Music- Toys- Stationery- Magazines and CD ROM’s. SM+D were appointed as Branding and Design Consultant for the retail chain brand Crossword under shoppers stop .

With its large children’s section and its focus on making the store a friendly, safe, fun-filled place, Crossword attracts many families who normally don’t think of visiting bookstores. 

Design exemplifies the ethos with a fresh injection of charm and innovation, constructing a contemporary childhood in the centre of an adult world, is what SM+D had achieved to make the shop adapt to the market demand.