Graff Diamonds

  • Location : Dubai Mall, U.A.E.
  • Sector : Retail
  • Client : GRAFF
  • Area : 1200 sq.ft.
  • Status : COMPLETED
  • Year : 2013

Graff is the luxury British jewelry house, synonymous with the most fabulous jewels in the world; renowned for crafting jewelry comprising diamonds and gems of unmatched rarity, worn by royalty and celebrity for generations.

Appointed as Design and Project Management Consultant, SM+D aimed to create a very sophisticated design with elegance for this high value Branded Store.

The exterior was conceptualized with Vogue and Couture intent, through the bronze framing and geometrical patterns. With the light effects on the exterior decorative cladding, more drama and classiness was achieved in the whole exterior.

The interior designed around contemporary and warm theme have wooden panel walls against off-white ceiling and flooring.