Nasser Sports Centre

  • Location : DUBAI, UAE
  • Sector : Retail
  • Client : AL NASSER GROUP
  • Area : 37,000 sq.ft.
  • Status : COMPLETED
  • Year : 2016

Nasser Sports Centre is a Large Format Retail store and SM+D were appointed as Design Consultant and Project Manager for the whole interior and Shop Front. 

The brief was to create and design a dynamic and exciting retail environment that was befitting sports , whilst appealing to the unique wants and needs of sports fans today. The space needed to be effective and practical, yet deliver a rewarding and memorable shopping experience.

The store has a dramatic circular entrance, that opens into bright and contemporary space. Retail spaces for each brand were integrated into the store with a considered retail design that gave brand presence and that was aligned to the store identity.