• Location : UAE
  • Sector : Retail
  • Client : APPAREL GROUP
  • Area :
  • Status : COMPLETED
  • Year :

SM+D were appointed as Branding and Design Consultant for R&B .R&B is Apparel Group’s most popular fashion retailer offering quality clothing at affordable prices across GCC. The brief was to suit the existing brand design identity but to give a fresh look.

Modern, simple and contrast, is what SM+D had played with to make the shop adapt the market demands and be flexible in any space without exploiting the cost of the project.