Toys R Us

  • Location : BANGALORE, INDIA
  • Sector : Retail
  • Client :
  • Area : 15,000 sq.ft.
  • Status : COMPLETED
  • Year : 2017

With more than 65 years in the toy business and 564 store locations in the United States, Toys“R”Us is known as the toy authority for generations of parents and children alike. Today, Toys“R”Us embodies those ideals by focusing on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops and is one of the most recognized and beloved brands in the world.

Another breakthrough of SM+D was to Design and Build this US based brand store interiors for two location in bangalore. The first outlet in India being at Phoenix Market City, Whitefield where the store is divided into two halves - Babies "R" Us and Toys "R" Us.

This shop homes toys, clothing, video games and baby products for which it was designed with fun, colorful and interactive ceiling, walls and flooring features. The Interior with open ceiling and subtle color palette accentuated the fun graphics on walls and floors to create a way finding process which also being fun facts for kids.