WOMEN SECRET

  • Location : BANGALORE, INDIA
  • Sector : Retail
  • Client : INTERNATIONAL APPAREL GROUP
  • Area : 1,500 sq.ft.
  • Status : COMPLETED
  • Year : 2017

Women’secret, with the presence of 630 stores across 50 countries, is a lingerie and innerwear brand from Grupo Cortefiel franchised by Tablez India for the Bangalore store.

As SM+D houses several branches in India, SM+D Dubai team delivered the planning and design while the team based in India executed the project in site. The slinky-white interior of this pretty store, strategically positioned its design with the use of sleek shop fixtures made from black metal tube and shiny white rails.

A feminine touch was brought in the overall concept of the Lingerie store with the use of dramatic light bulbs that in turn adds to the warmer ambience required to feel the intimacy.