• Location: DUBAI, UAE
• Sector: Retail
• Client:
• Area:
• Status: COMPLETED
• Year:

Athlete’s Co. is a multi-brand sports lifestyle concept under apparel group of companies that houses some of the stylish brands from around the World. Appointed as Design Consultant of a sports theme shop, SM+D had a different approach from the conventional black and bright colored sports fashion. 

This store embodied the authentic style and at the same time had a very modern and dynamic mode of life to it. To allow attention to remain focused on the shoes, an emphasis was placed on using materials such as bricks, black steel for the display and a polished concrete floor. 

The Introduction of wooden panels created a contemporary design touch with warm ambiance on the exterior and interior inviting customers.