• Location: GRAND CENTRAL, AJMAN, U.A.E.
• Sector: Retail
• Client: APPAREL GROUP
• Area: 176,000 sq.ft.
• Status: COMPLETED
• Year: 2016

BabyCenter is Apparel Group’s first home grown kids brand and launched its second store in the UAE at Grand Centrale – Ajman. Appointed as the Design Consultant and Project Manager for the chain baby store, SM+D delivered modern concept with flexible palette for the interior.

The wall lining also gives the store a playful effect and the flooring received a naturally clean finish to keep a neutral color palette. The ambience is created by the grey color tones, the patterned lightning highlight for ceiling, and the colorful custom-design metallic rods that add a slight contrast in color, making it bright and welcoming.