Crossword
- Location: INDIA
- Sector: Retail
- Client: SHOPPERS STOP
- Area: 3000 sq.ft.
- Status: COMPLETED
- Year:
Crossword stocks the widest range of Books – Movies- Music- Toys- Stationery- Magazines and CD ROM’s. SM+D were appointed as Branding and Design Consultant for the retail chain brand Crossword under shoppers stop .
With its large children’s section and its focus on making the store a friendly, safe, fun-filled place, Crossword attracts many families who normally don’t think of visiting bookstores.
Design exemplifies the ethos with a fresh injection of charm and innovation, constructing a contemporary childhood in the centre of an adult world, is what SM+D had achieved to make the shop adapt to the market demand.