• Location: DUBAI, UAE
• Sector: Retail
• Client: ETA GROUP
• Area:
• Status: COMPLETED
• Year:

E-max is one of the largest electronics retailers in the UAE ,established in the year 2006, as an integral part of the iconic Landmark Group, E-max has grown to be the 2nd largest electronics retail chain in the Middle East with over 30 stores across UAE, Oman and Qatar.

SM+D appointed as Design Consultant the interiors , E-max was a exciting and innovative project for us to design. We pride ourselves on close collaboration with our clients to truly capture their needs and brand to create the best possible consumer experience in-store.

Changes in materials and ceiling style were used strategically to differentiate each zone developing the walkway path. Consistent application of brand identity colors, red and black, complemented with energetic graphic signage to tie the differently styled zones into a cohesive space.