R&B
- Location: UAE
- Sector: Retail
- Client: APPAREL GROUP
- Area:
- Status: COMPLETED
- Year:
SM+D were appointed as Branding and Design Consultant for R&B .R&B is Apparel Group’s most popular fashion retailer offering quality clothing at affordable prices across GCC. The brief was to suit the existing brand design identity but to give a fresh look.
Modern, simple and contrast, is what SM+D had played with to make the shop adapt the market demands and be flexible in any space without exploiting the cost of the project.