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Springfield

  • Location: BANGALORE, INDIA
  • Sector: Retail
  • Client: LULU GROUP
  • Area: 3000 sq.ft.
  • Status: COMPLETED
  • Year: 2017

Springfield is a popular Spanish casual wear lifestyle brand with presence in 941 stores across 73 countries. Springfield's ever first store in India designed by SM+D at a time of robust growth in the urban fashion sector in the country, fuelled by growing interest of the large youth population in international brands," - the design development was exciting as well as challenging!


Material palette is all natural: with pine or ply for fixtures with ceiling track lights, natural cementitious floor. Walls are painted in light grey paint while the back wall cladded with the pine wood for display of collections. We did not consider each component in two dimension, but comprehended floors, walls and ceilings to be -“subtle contrast of various materials”