• Location: DUBAI, U.A.E.
• Sector: Retail
• Client: ROYAL FURNITURE GROUP
• Area: 100,000 sq.ft.
• Status: COMPLETED
• Year: 2017

With 25+ years of experience, Royal Furniture is a trusted retailer offering a diverse portfolio of high end furniture designs and its own manufacturing units.

SM+D as Design and Project Management Consultant programmed the levels, areas and developed the department adjacencies – thus envisioning an all new Brand Design Concept for the interiors for ‘The Home’.

The interiors had some of the major highlights and the first time concepts of Integrating Furniture Store with concepts like Design Studios, Manufacturing Studios, Mattress concept, Café and Rustic furniture section which had different concepts with single unified theme.

 In this very well-known Large Format Furniture Shop-The Home of Royal Furniture group, SM+D managed to deliver design and development along with close coordination throughout the project milestones.  

Being around 100, 000 sq.ft in area, we arrived in a variety of interior concepts relating to every theme on different zones without restraining the flexibility of spaces for future rearrangement. Hence use of contemporary elements for the fast changing industry was essential in the design concept.