• Location: F&B | Premium Cafe
• Sector: Food & Beverage
• Client: LONDON DAIRY | IFFCO GROUP
• Area: 110 sq.ft.
• Status: ONGOING
• Year: 2017

London Dairy has recently ventured into new Café concept for the first time in UAE and opened its new outlet situated the very entertainment landmark within the emirates of Dubai.

SM+D were appointed as Design & Build Team for the design of yet another premium cafe for London Dairy. The new store design adopted the vibes and vibrancy of the context and very carefully translated the ideas into the making of a modern and elegant café concept. 

Another concept adopted from this new branch had been explored. The intent is to make a level higher on every branch which is being designed retaining the over all look and feel but adding elements and enhancing it more in terms of character.

Extensive use of brass finish on ceiling , wall, and flooring, a bold use of wood with grooves, an immense use of rough concrete texture and a careful application of indirect lighting, all of this are used to enhanced the accent brand color of the shop.