• Location: JEDDAH, K.S.A.
• Sector: Food & Beverage
• Client: UNO Chicago - Pizzeria and Grill
• Area: 7,200 sq.ft.
• Status: COMPLETED
• Year: 2016

SM+D with the Design & Build Team envisioned and realized a brand new concept for Uno Pizzeria Gourmet Food chain from Chicago into their expansion in the regions of UAE and Middle East. The existing traditional Chicago theme needed a fresh and breezy look as a refreshed model to penetrate into the GCC and Middle East Market.

SM+D created distinctive prototype designs for different models ranging from a high street concept to a mall interior concept. The design modularity got further scaled up in creating much larger and interesting concepts like stand-alone building concepts.

A different twist with dark and warm interiors with open ceiling - the design team mixed the color palette with different materials too carefully to keep it warmly together. Uniform but composite style was achieved with industrial lighting fixtures!

A rustic design for this particular branch with rough finish wood , un-plastered brick finish and rough concrete on the interior along with framed mesh .The furniture are again match with the wood texture with a splash of accent colors on few  to give contrast. Additional marquee elements on signage and saturated photos on frame are proposed to give a vintage look. The Materials at the interior are again repeated on the exterior.